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What actually works: no theater, no dogma. A handbook for anyone building, scaling, and working in startups from founding through the first 50 employees. Think of it as the Startuper's Guide to the Galaxy: a collection of lessons, scars, and notes scribbled along the journey. And yes, it contains 42 practices; because sometimes the ultimate answer really is that simple.
The team at Mindflow → More about us
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How you build stuff people actually want.
Principle. Explain what you do or you don't get it. No spectators. Repeat the why until it's muscle memory.
Principle. Roadmaps are fiction. Promises are lies. Only real customer pain matters.
Principle. Don't reinvent what's working. Ruthlessly copy from the best. Then mercilessly destroy what's broken. Just be smart enough to tell which is which.
Principle. Everyone has ideas. Value comes from turning them into reality through persistence, iteration, and sweat.
Principle. AI is a strategic differentiator, not just a productivity boost. Every team member must be an AI power user, pushing boundaries in their domain.
Principle. If you're not meaningfully different, you're invisible. Differentiation isn't a marketing trick; it's survival.
How you build teams that actually give a damn.
Principle. Titles don't build companies or products. People do. "Not my job" is banned. Silos kill innovation.